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PARLANCE

BUSINESS SOLUTIONS INTERNATIONAL, INC.

Twitter TWTR is striving to expand its appeal to a wide range of broadcasters and publishers as real-time media.

The company’s recently announced “audio-only broadcast” option is a step toward that direction. Reportedly, the feature is available for all Apple AAPL iOS users of the main app and Periscope, Twitter’s live-streaming app.

With the addition of this feature, Twitter attempts to expand its foothold into live podcasting and other audio-first content and thereby take on other players in the social media space.

We note that Twitter has been the best performing social media stock so far this year, returning 27.7%. In comparison, Facebook FB) and Snapchat parent Snap SNAP shares have lost 6.9% and 33.3%, respectively.

We therefore believe that both Snap and Facebook should take note of Twitter’s growing initiatives as the struggle for supremacy in the social media market heats up.

 

Year-to-Date Price Performance

 

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Why Podcast?

Twitter is leaving no stone unturned to tap the growing trends in the market by adding newer and innovative tools to attract users to its platform and maintain its market position.

Twitter had earlier doubled its character limit from 140 to 280 in order to make tweeting easier and more expressive. The launch of Live Audio will help publishers and broadcasters to go live and reach an audience with audio only. With the latest addition, the character limit is no longer a concern. Users will be able to share updates, which exceed the character limit.

Moreover, Live Audio provides a low-bandwidth real-time broadcasting option to publishers in areas where Internet connection is slow. Twitter, which expects the growth rate of international ad revenues to continue to outpace U.S. ad revenues in the near term, will benefit from this addition.

Notably, Twitter is looking to expand into the podcast industry, given the high growth opportunities it offers. According to a study, only 22% of the U.S. adult population was aware of “podcast” in 2006, which rose to 60% by 2017. This reflects the growing popularity of podcasting in the United States.

Per Statista estimates from 2016, podcast advertising spending is expected to grow to $395 million by 2020 from $90 million in 2014.

Twitter, Inc. Revenue (TTM)

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Twitter, Inc. Revenue (TTM) | Twitter, Inc. Quote

Steps to Grab Market Share

The new Live Audio service reflects Twitter’s focus on expanding its real-time content offering as competition intensifies from the likes of Facebook, Snapchat and Facebook-owned Instagram. Twitter’s ability to attract advertising revenues amid significant competition from these companies will be a key factor determining its growth.

Facebook unveiled Live Audio way back in 2016 and launched it finally in May 2017 after testing Live Audio with several partners including BBC World Service (news radio), LBC (Leading Britain’s Conversation talk radio) and Harper Collins.

The company has been taking proactive measures to expand its live initiatives to cater to a larger audience. However, Facebook has recently come under tremendous pressure following the data misuse scandal and the alleged rise of fake news on the platform.


Historical Background


Parlance Business Solutions International, Inc. was a dedication of a team of business professionals with outstanding audit, taxation, accounting and entrepreneurial experiences for the furtherance of the Filipino entrepreneurial spirit.


Recognizing the fast changing challenges and updates that the Filipino Entrepreneurs are meeting in the Accounting and Finance aspects of their business brought partly by Certified Public Accountants (CPAs) migration to practice in other countries and the escalating complexities in complying with the reportorial requirements of Bureau of Internal Revenue (BIR), Securities and Exchange Commission (SEC) and Other Regulatory Agencies, to provide customized business outsourcing solutions, the proponents are continuously developing and crafting advanced business methodologies guided by the highest standards of quality, integrity, competence and professionalism combined with cutting edge information systems technology – professional services that are worthy to be propounded to serious and best businesses and entrepreneurs.

PARLANCE, for its valuable years of service, has built constructive partnerships which are valued and well-appreciated by its clients. And it constantly aims to play a positive and a vital role in business communities and in the economy as a whole.

Our Values


MISSION: To provide quality, innovative, and workable solutions maximizing stakeholders growth opportunities guided by our core values.


VISION: To be a leading and trusted global solutions provider in accounting, finance, taxation, information technology, human resource, and administrative services by pursuing integrity, learning, excellence, and economic growth for our stakeholders.

SERVICES

What we offer

Business Formation, Registration and Incorporation

Business formation services start by gathering of business entity’s information that is a prerequisite in obtaining certificates of registration from Department of Trade and Industry (DTI), Securities and Exchange Commission (SEC) and Bureau of Internal Revenues (BIR) and business license/ permit from Local Government Units (LGUs). It also includes accounting books registration, printing of business’ registered receipts, as well as registering account number for Social Security Systems (SSS), Philippine Health (Philhealth) and Home Development Mutual Fund (HDMF).

Furthermore, PARLANCE value added services include the identification of the suitable business form to the clients, preparation of required documents such as Articles of Incorporation/ By-Laws, Articles of Co-Partnership, Articles of Corporation, and Stockholder’s Agreement.

Accounting Outsourcing Solutions

PARLANCE’s accounting services focus on providing bookkeeping services. Service offered consist of the development of chart of accounts, implementation of accounting system, preparation of tax returns and SEC forms, and compilation of financial records. Additionally, the company similarly provides value added services that involve preparation of operating budget, analysis of actual financial performance over budget/forecast and identifying cost savings improvement. These services are also proffered in a per module basis covering the following accounting activities:

  • Chart of Accounts and Accounting Manual Preparation
  • Accounting Report Templates Creation
  • General Accounting and Bookkeeping
  • Accounts Payable Processing and Vendor Management
  • Accounting system set-up and data migration
  • Billing, Treasury and Receivable Processing
  • Fixed asset accounting
  • Financial Statements Reporting
  • Project Accounting
  • Accounts Reconciliation and Analysis
Besides, PARLANCE also provides tax guidance to our valued clients on statutory compliance with the BIR and SEC and recommendations on avoiding some pitfalls by other entrepreneurs in dealing with the regulatory agencies.



Tax Compliance Process Outsourcing

With the continuing passage of new tax bills to further enhance the Philippine Government’s revenue generation, tax laws are becoming more complex and impose stiffer penalties and surcharges for non-compliance. PARLANCE firmly believes that taxes should be paid by the enterprises and together should be complied at the most legal and advantageous way. Our tax experts are available to help enterprises maximize their tax benefits and limits tax exposures and liabilities. The services include:

  • Tax Return Preparation
  • Tax Examination Assistance and Company Representation
  • Tax Impact of Investment Decisions
  • Tax Compliance Review and Identification of Tax Measures
  • Preparation of necessary tax returns including reconciliation of tax dues per return, accounting records and related documents.

Internal Audit Outsourcing

The PARLANCE’s internal audit outsourcing centers on assessing of the internal controls and improving internal control activities not only accounting controls, but extended to controls in various phases of operation to ensure that management and goals objective will be met efficiently and effectively by the existing operational design and activities of our clients. Our services consist of:

  • Basic Internal Control and Testing
  • System-Design Review and Documentation
  • Process Improvement Review and Cost Savings Identification
  • Sarbanes-Oxley (SOX) Compliance Review

Our Experiences and Credentials


PARLANCE has been committed to be engaged in providing quality services, anchored to its mission, vision, and goals to its cater. Valued clients, we are working with through the years consist of:

Megawide Corporation

Megawide Corporation

internal audit outsourcing of 12 staff auditors

Solaire Resorts and Casino

Solaire Resorts and Casino

wide range of manpower support services of 10 staffs

Eton Properties

Eton Properties

accounting software data migration support services including manpower support of 10 staffs


Philam Asset Management Corporation

Philam Asset Management Corporation

process review and manpower support of 4 staffs

Bridge Philippines Investments Pte. Ltd

Bridge Philippines Investments Pte. Ltd

outsourcing of entire finance and accounting function including manpower support

Marikina Valley Medical Center

Marikina Valley Medical Center

manpower support of 2 staff


Holcim Group of Companies

Holcim Group of Companies

wide range of manpower outsourcing support of almost 25 staffs

European Chamber of Commerce

European Chamber of Commerce

certain companies in the group

Fatima Group of Companies width=

Fatima Group of Companies

wide range of services


Industry Exposure

PARLANCE, through its valuable years of service, has been an allied and conversant institution
in the industries of diverse Small and Medium Enterprises (SME), coming from:

Management Team

Enrico T. Pizarro, CPA

  • Chief Executive Officer (CEO), Parlance Business Solutions International, Inc.
  • Founding Partner and Managing Director, ETP and Associates Co., an Audit and Assurance Firm.
  • Grant Thornton LLP, USA, Senior Associates with extensive exposure with US listed entities and financial service companies.
  • P&A, Grant Thornton Philippines, Senior Associates with extensive experience with financial services companies in the Philippines.

Florixon Mallillin, CPA

  • Chief Operating Officer, Parlance Business Solutions International, Inc.
  • Partner and Chief Operating Officer, ETP and Associates Co., an Audit and Assurance Firm.
  • AECOM, Senior Accounting Officer, in charge of project management accounting.

CONTACT

Contact us and we'll get back to you within 24 hours.

5th Floor 509 Cityland 10, Tower 1,
H.V. Dela Costa Street, Brgy. Bel-air,
Salcedo Village, Makati City, 1209

+632 840-5565
+632 823-2126

[email protected]